The winner!
We are truly grateful to all Ovakoits who joined the Summer Challenge and shared their favorite summer moments with us. Over 230 photos were submitted – a fantastic response that shows the creativity, engagement, and joy across our Ovako community. Thank you for contributing and making this challenge such a success!
In addition to the main prize, we are also happy to recognize the winners of places 2–5, who will receive gift cards to the Ovako shop – and for places 2–3, a dinner for two.
Among all the inspiring entries, one photo stood out “Bara Bada Bastu” from Jani Liukka, Imatra.
Here´s the jury´s motivation:
The winning photo “Bara Bada Bastu” immediately caught the jury’s attention. With humor, creativity, and a nod to the well-known song, it captures the very spirit of Nordic life. By showing a portable sauna set in beautiful natural surroundings, the picture rethinks a classic and beloved ritual and turns the familiar into something new – just as innovation often begins. The Ovako bag melts perfectly into the scene, becoming a natural part of the story.
With a skilled sense of timing and composition, the photo does more than document a moment – it conveys the atmosphere of warmth, community, and joy. At the same time, it reminds us of the responsibility that comes with balance and well-being all year round: recharging, living in harmony with nature, and caring for ourselves and each other.
Together, these summer elements, our values, and the choice of a favorite summer spot made “Bara Bada Bastu” the clear winner. It reflects Ovako’s values in a unique and inspiring way – and it brought smiles to the jury’s faces.
Congratulations Jani and thank you for sharing this memorable moment with us all!

Winners 2-5
See all the summer-inspired entries for The Ovako Summer Challenge.

Jani Liukka
What inspired you to choose this particular summer spot for your photo?
The photo was taken at Lake Syväjärvi in Ruokolahti. I have been hiking and enjoying nature in the Syväjärvi landscapes for 15 years. Older hiking friends introduced me to the place.
I chose this destination because the scenery is magnificent and the area is peaceful – and that is important to me.
Your picture combines humor, creativity, and a very Nordic feeling – was that intentional or did it just happen naturally?
Naturally. For us, it’s completely normal to head to a tent sauna, go paddling, or just spend time outdoors. For me, my family, and my group of friends, it’s a very natural part of everyday life.
The Ovako bag blends so well into the scene – how did you think about including it?
The bag was chosen for its practicality – it’s waterproof and spacious. I’m heading to Sweden and Norway for a one-and-a-half-week hiking trip, and I plan to take it along as well. A high-quality bag that’s well suited for this kind of purpose.
In the jury’s eyes, your photo reflects Ovako’s values like innovation, skilled and responsibility. Which of these values feels most important to you personally?
Skilled. I truly value skilled people – whether it’s in sports, work, or anything else. A professional gets the job done, and when I see that happen, I genuinely appreciate it.
Now that you have won an e-bike – where do you imagine taking your very first ride?
I’ve been dreaming of an e-bike for a long time, and I’m planning to buy a full-suspension electric mountain bike. There are plenty of great forest trails nearby that make you want to go on longer rides. Imatra and its surrounding areas offer excellent settings for all kinds of outdoor activities, including mountain biking.